Google Ads

The first thing many people do when they want to buy something is look it up on Google. Google Ads, formerly Google AdWords, enables your site to be shown at the top of the page when customers search for relevant terms.

Google Ads offers a few different options: text ads that show up prominently in search results, and Shopping Ads that show your product photo and price in a more ecommerce-oriented format.

Conduct keyword research to see the search volume for terms that your target customers might be looking for. Many people find Google Ads intimidating because of its complicated interface, so consider hiring a Shopify Expert if you want to seize the opportunity but would rather hand it off.

Recommended for: Trending products, local businesses and products/services with high search volume.